Campaign Communication and Political Marketing by Philippe J. Maarek PDF

By Philippe J. Maarek

crusade conversation and Political advertising is a complete, internationalist examine of the trendy political crusade. It indexes and explains their essential elements, ideas, and strategies.

  • Offers comparative analyses of campaigns from kingdom to country
  • Covers issues resembling ads process, demography, the influence of crusade finance rules on investment, and more
  • Draws on quite a few international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the effect of electronic media and 24/7 information cycle on crusade conduct

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Campaign Communication and Political Marketing by Philippe J. Maarek


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