By Philippe J. Maarek
- Offers comparative analyses of campaigns from kingdom to country
- Covers issues resembling ads process, demography, the influence of crusade finance rules on investment, and more
- Draws on quite a few international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the effect of electronic media and 24/7 information cycle on crusade conduct
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Campaign Communication and Political Marketing by Philippe J. Maarek
by Joseph
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